In article <[log in to unmask]>, Julie Bixby <[log in to unmask]> writes:

>
>Regarding the ad idea, and people wanting to add "meat" to the "message:"
>
>I think there is such a thing as trying to do too much with one ad.  I
>think if too much information is in it readers might skip over it
>completely.  You not only want to get people's attention, you really want
>to make them aware than this was customer driven
>
>Coming from the non-tech point of view, may I suggest the letter in a large
>font, followed by the logo/slogan in a smaller font thusly (I've made some
>minor adjustments to the text):
>
>
>       "Dear Carly:
>
>       We like the HP e3000 that Hewlett-Packard
>       invented 25 years ago so much that
>       we took out a full-page ad in
>       The Wall Street Journal to tell you.
>
>       Signed,
>       MPE/iX users worldwide*
>
>P.S.  Your turn next:  Don't be bashful
>about telling everyone how the HP e3000
>uses MPE/iX and Image/SQL to run their
>online retailing and credit unions, and
>sells them their airline tickets.  Tell
>them they can find more information
>at  http://www.hp.com/go/3000.
>
>
>
>(owl image) HP e3000.  Who knew?
>
>
>*www.websiteofadcontributers.org"
>
>
>--
>Julie Bixby
>[log in to unmask]                                http://www.bixby.org/julie/
>Engage Romulan .sig cloaking device...
>
>

Julie - thanks for trying to  keep the herd of cats focused - the simplicity is
good and frankly the Wall Street Journal readers (and Carly) don't want the
technical details .. if there was a web page for the tech "datasheet", another
for a list of the customers and then one listing application vendors ... or
pointers to directories with easy to search by name/category of application
this would be better ...

I still think the idea of

"PSST ... Carly we want to let the world in on your secret ... with  the HP
e3000 your organization manages the manufacturing of over $20Billion of
products, many of the Fortune 50 already have this highly reliable platform
running their businesses, and even local governments, the US Mint, airlines and
car rental companies are pleased with the low cost of ownership ... it is a
platform a CEO doesn't need to think about ... it simply works providing
exceptional value to your customers, thus providing them with more time to
golf, make decisions and do the other "C" level things"

Thanks HP for INVENTing the HPe3000 a platform of choice for customers
requiring worry-free low cost secure enterprise computing in the Internet world
... over 50 DotCOMs use it as the back end processor as do thousands of other
oorganizations world wide!

I guess the secret is out ... no denying that the HPe3000 although younger than
UNIX is highly experienced in scalable mission critical computing.

For more info see www.HP3000FanClub.com

... Notice no tech stuff and a "C" level person would probably be intrigued.

Birket




Birket Foster
M. B. Foster Associates .. the 1-800-ANSWERS people!
Supplying DataExpress w/cross-platform ODBCLink Option ( 3000,9000&NT)
EC/EDI(3000,9000,NT) Phone (613) 448-2333 or (613) 448-2588 (FAX)
(See our website at http://WWW.MBFoster.com )