Ken after Jeff:
>> .... there should be one URL pointing to more info offline
>> (ala the website I mentioned above)  .....   A complete list of
>> signatures, perhaps with optional URLs ought to be available
>> on the ad-dedicated web page.
>
> THAT'S IT !!..

I agree.  In fact I think there should be just one big URL that points to a
web site that's specifically set up for this ad, and which is designed to be
a gentle introduction to the applications available for the 3000, etc.

Everyone who contributes can have some space / a link on the page, etc.

Lots of success stories, etc.

I really think that the "entry" web page should concentrate on applications
as much as it does the platform itself.

Something like:

* About the HPe3000 high reliability computing platform

* Solutions
  - Health Care
  - Credit Unions
  - Mail Order
  - Manufacturing
  - Distribution
  - Education

etc.  We could probably fund the entire project by charging the big
application vendors to be included on this site :-)

While Alfredo's poetic message to Carly is cute, it strikes me as too much
of a $150,000 inside joke that nobody other than we and Carly will get.

I see two goals for the ad.  The first is to publicly annoy Carly (though
only a little bit of course) and I think the second goal should be to sell a
few new 3000s!  And selling 3000s means letting people know what
applications exist.

I'm not necessarily suggesting listing applications in the ad text itself,
but I think that the set of currently available business applications should
be the centerpiece of the web site that the ad's URL points to.

For the ad text itself, I lean towards ~4 paragraphs, the first chiding
Carly for ignoring the platform, and the rest saying how great it is, and
telling people to visit the URL below for the rest of the story.

G.