IBM markets, HP delivers
(button, maybe?)
Richard

Stigers, Greg [And] wrote:
>
> X-no-Archive:yes
> Good points. This industry tends to be hard on 'me too' marketing.
>
> I am not so egoless that I don't care what you thought of * my * idea for a
> commercial... but I am not so egotistical that I miss the more important
> point, of persuading HP to market their solution. Singular... And while I
> primarily care about their marketing the 3000, I get your point - their ad
> campaign should drive a synergism among product lines, not set one product
> in competition with another of their own products... Maybe my little idea
> needs to show the problems of implementing a solution on brand x servers,
> versus the productive legacy of a production applications running on each of
> the lines of HP products. Maybe another commercial, with the director of
> that meeting starting to use an HP PC at home, and telling a family member
> that that is what they have been using at work; they seem to work well.
>
> HP. An original company. There's a thought. I've read that they are one of
> two Silicon Valley companies not to descend from Fairchild Semiconductor, or
> a descendant thereof.
>
> What will it take to see an ad campaign actually happen?
>
> ================================
> All progress, all success, springs from thinking - [log in to unmask]
> <mailto:[log in to unmask]>
>
> -----Original Message-----
> From: Denys Beauchemin [mailto:[log in to unmask]]
> Sent: Thursday, February 25, 1999 10:51 PM
> To: [log in to unmask]
> Subject: Re: Yet another IBM Marketing Wonder
>
> X-no-Archive:yes
> You guys have it all wrong.  What HP does not need is to copy an
> advertising campaign from a competitor.  What HP really needs is a unified
> marketing message.  They need to get all the divisions in synch (fat
> chance!) and try to put across a unified message.  This way not only do you
> get more bang for the buck but your ads leverage off one another.  Right
> now, HP is sending thousands of meaningless little messages to everybody,
> and I do not believe this is working well.  This "me too" marketing
> approach may be good for burgers, pantyhose and antacids but not for a
> high-tech company.   HP should decide what image best represents them, or a
> least what they want people to think of them and then go for it for a few
> years, not a few days.
>
> But what do I know, and would HP listen in any event?
>
> One thing that comes to mind when I think of HP, is that they virtually
> cover the entire computing/communications needs of a enterprise, a medium
> company, a small company and a SOHO.  But would they put all this together?
>
> Kind regards,
>
> Denys. . .
>
> Denys Beauchemin
> HICOMP America, Inc.
> (800) 323-8863  (281) 288-7438         Fax: (281) 355-6879
> denys at hicomp.com                             www.hicomp.com

--
Richard Gambrell
Database Administrator and Consultant to Computing Services
University of Tennessee at Chattanooga, Dept. 4454
113 Hunter Hall, 615 McCallie Ave. Chattanooga, TN 37403-2598
phone: 423-755-4551              fax: 423-755-4025
e-mail: [log in to unmask]
(private email: [log in to unmask])