-----Original Message-----
From:   Jonathan M. Backus [SMTP:[log in to unmask]]
Sent:   Wednesday, December 19, 2001 10:04 AM
To:     'John Pollard'; [log in to unmask]
Subject:        RE: [HP3000-L] The Real Story About HP's Announcement...


        I personally believe part of the marketing failure came from HP's decision
to only market HP3000 computers, and advancements, to the installed base.
If you have a closed audience of, say 60,000 customers (just a number out
of
the air), and you only target them with your limited marketing budget
(advertising in HP centric publications, etc.), then you are going to loose
ground.  No matter how happy and loyal your customs are there will be some
that fall away for a variety of reason (go out of business, merge, acquire
a
package only available on another platform, etc.) and if you do nothing to
bring new customers to the table, your install base WILL shrink.


Nuts, I left out point 3.

3.)  Your implicit conclusion (shared by quite a few others), that the
HP3000 would alive and thriving today if HP had "done its job" marketing,
is an unproven, and I believe, shakey hypothesis - as well as being
meaningless now that the deed has (not) been done.  I believe that we
should now stop beating this dead horse.

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